NewYork-Presbyterian needed a complete overhaul of its Youth Anxiety Center — starting with its name. The kicker? All of our work would have to impress the Center’s key supporter and donor Anna Wintour.

We decided to address young people experiencing mental issues directly, using language that was approachable and relatable.

I played a key role in all discussions of the redesign. I created the editorial tone and style for the Center and was in charge of writing copy for the site.

Agency: Havas CX