This experience built upon the campaign strategy leading to an upsurge of 37% of users clicking through to purchase festival tickets, and 87% of all site traffic to brooklynfilmfestival.org coming from the AI experience.
New York City is home to some of the world’s best culture. How can the Brooklyn Film Festival stand out? With a playful thought:
Art is great, but why’s it got to be so damn static?
We built a mobile AI experience that matches any image of art to an award-winning movie from the Brooklyn Film festival archives. Simply upload an image and AI will analyze it to recommend a perfect movie match.
Agency: Havas
Awards: One Show, Merit
Awwwards, Honorable Mention
