On April 4 every year, Jeep honors 4x4 day. This is a chance to celebrate the great outdoors and everything a Jeep owner can do in them. But in 2022, April 4 fell on a Monday, when most people were stuck at work. To get Jeep lovers hyped for the outdoors life, we created 4 ASMR quizzes for Instagram stories, paired with beautiful Jeep footage to get followers dreaming of the great outdoors. I created the concept, wrote the copy and helped with casting and director choice.

Agency: Razorfish