Suntory
The Art of Suntory Time
Japanese bartending culture is a vital part of the Suntory story. But, Japan is a long way away and expensive to get to. So we built a Japanese bar experience with an AI bartender that brings Tokyo cocktail culture to wherever you are.
I conceived the idea and successfully pitched it to clients, then helped build it. This project was the result of a creative relationship I spent years developing with the clients through consistent pitching of big ideas. Patience, persistence and compelling creative was key.
Other Digital Experience Concepts
Two other experience ideas I created and pitched for the above project.
Hibiki 40
A bold step into the luxury spirits space, Hibiki 40 is one of the most expensive bottles ever produced by the House of Suntory. We created an elevated, luxurious digital presence to tell the amazing story of this once-in-a-lifetime whisky.
The project included a teaser webpage and promo assets, membership email strategy and copy, a landing page and product page.
Membership Activation Pitch
The House of Suntory wanted to build a membership program fit for a luxury whisky brand, from scratch. I pitched these activations as part of a wide-ranging membership strategy playbook.
The Story of Mizunara
Did you know The House of Suntory was the first brand ever to experiment with Mizunara casks? Nor did anyone else, which is why we crafted a story to bring this amazing brand message to the world.
