Dell Secureworks
I was the first ever full-time copywriter hired at Secureworks. This represented a unique opportunity to touch every kind of content imaginable across all marketing and comms departments. I wrote everything from 4 word tags for OOH ads, to 3000 word reports and white papers.
My copy appeared on video scripts, event stands, taxi decals, magazine ads, display ads, email nurture chains, web pages, blogs and even more I’m probably forgetting. I was involved in key launch and branding discussions with C-Execs for the company’s first ever software product, and was the creative lead for agency partners. I even served as producer on a talking heads video series featuring four of the company’s ethical hackers.