Ford

This was a small WPP agency working with Ford Comms across Asia Pacific. I was creative lead for designers, videographers and animators and pitched ideas to VP of Comms on a weekly basis. Our work landed on social media and some of the biggest sites in the region.

Focus RS on a crazy road

Stunning scenery, an auto influencer and a very fast car. What’s not to love? I worked on the concept, wrote the supers and social copy.

100 Years of Ford Trucks

What does Ford do best? Trucks. Big, badass trucks. I helped develop and strategize the concept and pitched to the client. I wrote the supers and social copy and worked closely with the animator.

How To Pack a Pickup

This was a series of 3 short videos used across Facebook, Twitter and Instagram. I developed the concepts, pitched the idea and wrote the supers and social copy.

Earned Content

Why Wing Mirrors Suck

What would a perfectly aerodynamic car look like? The answer is very different to the cars we actually drive. This article was picked up by multiple outlets in the region.

Op-ed: At the Crossroads of Smart Mobility

Ford needed two op-eds written and placed to promote its City of Tomorrow event in India. I spoke to Ford Smart Mobility CEO Raj Rao and wrote this piece which landed in a top outlet.

Op-ed: What India’s millennials could radically rethink

Op-ed number two was created from an interview with Ford futurist Sheryl Connelly. The piece was picked up by another top outlet and the client was over the moon.